Digital Ordering Platform | online food ordering platform – Techryde

  One thing that everyone can agree on is that a restaurant gets its popularity by the taste of Food it serves and the way it services it. Gradually, the restaurant’s reputation starts to build up in the industry through the subsequent word of mouth publicity. Today, business is taken one step ahead by the delivery aggregators, which provide orders through their digital platforms , examples of which are- Zomato, Deliveroo, Uber Eats, etc.   As per the current scenario, customers prefer ordering online more than dine-in, which makes a restaurant highly dependent on delivery platforms. With more orders coming in through delivery aggregators, the amount of commissions paid to them is also increasing. In other words, the more a restaurant’s revenue comes from delivery aggregators, the less profit it makes due to the consequent hefty commissions paid.   The brand value of a restaurant is something which it earns over years of excellent service, this hard earned reputat...

In recent times, a restaurant's engagement with online delivery apps has changed drastically- it is now increasing more rapidly than ever. This has risen to such a huge extent primarily because most of the orders that a restaurant receives are placed through these aggregators only. In other words, it can be assumed that customers prefer the online method of ordering food than dine-in.   Ever since the global pandemic, there has been an online ordering boom as customer needs are evolving, which subsequently gave rise to the need for restaurants to evolve their technology as well. The online delivery aggregators might be providing them with the technology, but the limitations of such digital platforms are affecting their operations even more.   Many restaurants are unable to update their weekly menus, and some are unable to reward their loyal customers the way they want to. Besides that, the human intervention during the process of placing an order leads to defamation of...